October 20, 2011

You Should Read This

I don't often do this, but today I am forgoing the business of shooting my mouth off in favor of directing you to another blog post that will provide you with a great deal more value.

The post is called 'Engagement': Fashionable Yet Bankrupt on a blog called Canalside View. It is written by Martin Weigel who is Head of Planning at Wieden + Kennedy, Amsterdam.

It is outstanding and I urge you to read it.

Big thanks to Sticko for pointing the piece out in a comment here earlier this week.

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